How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
Decoder with Nilay Patel
00:00
Unlocking the Impact of Advertising on Sales and Brand Opinion
This chapter explores the effectiveness of advertising by focusing on sales as the primary success metric, while also considering brand perception and consumer engagement. It highlights creative strategies, such as Cadillac's sponsorship of music and the innovative use of podcast advertising to enhance visibility and interaction.
Transcript
Play full episode
