So a lot of what I do in sound design is try to elicit the emotion off of the visuals in order to sell it more. Now it's something you probably don't ever notice, which is great about sound design is that you don't really ever think about it. Like we do a lot of car commercials and you'd think that the engine in the car commercial was just the engine they recorded right there when they shot the commercial, but it just doesn't work like that to make an engine sound incredible. Sometimes we have to rerecord that or borrow from a similar car that's been recorded well and we're going to fake it. Anything that's not dialogue is completely rebuilt 98% of the time

in sound design. This is Dallas Taylor. I'm a sound designer and the host of 20,000 Hertz, which is a podcast all about sound. And the car you were just hearing that was from an accurate commercial that Dallas made with the company he founded in 2009. Defacto Sound.

Really with the goal of bringing like cinematic super high-end sound design to short content like advertising and trailers. A lot of these things on the sound front go so much deeper than just the music score or the dialogue, but people are building entire worlds from scratch through sound effects and recording. And these sound effects could sway people emotionally. You can make wind sound eerie or you can make wind sound comforting. And I became really fascinated with this whole idea of building worlds in a way that you could also help tell stories

with.