Getting the Most Value Out of Your Car Buying Websites

A lot of the car buying websites are not built for the person who's shopping for a car, because that person doesn't have a problem very often. The next question i always ask is how intense is the problem? A lot of founders think they have a good idea, but they don't do this frequency and intensity analysis. And so by doing this analysis, i really try to push founders an understanding who is getting the most value out of this product.