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Is turning into a B-school the natural next step for liberal arts pioneer Ashoka University?

Daybreak

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From Low Interest to Entrepreneurial Hub

This chapter explores the transformation of the entrepreneurship department at Ashoka University, detailing its rise from initial student disinterest to becoming a crucial center for entrepreneurial education. It highlights the innovative teaching model and cultural shifts that have reshaped student perceptions towards entrepreneurship as a viable career path.

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