Ep 280: BattlBox John Roman - The Subscription with the ~$1000 LTV and the Netflix Rocket Ship
DTC Podcast
Having a Subscription Program Work Right Out of the Gate
With certainty, it was a product market fit. The other piece is content and community. We were sending from month one, 30 boxes out at least to YouTubers that would do reviews. So we launched with this battle box forum where we were jumping in every day. And that is single-handedly. It's the content in the community.We got better with both, but we had the community very similar to what it is now off the jump.
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