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22min chapter
366: George Motz
This Is TASTE
Burgers, Legacy, and Expansion
The chapter delves into the restaurant's pricing strategy and design philosophy for their burgers, aiming for affordability and frequent enjoyment. It also explores interactions with notable figures like Michael Bloomberg and pays tribute to a late hamburger scholar. Discussions extend to the challenges of running a restaurant, future expansion plans, and maintaining historical accuracy in iconic hamburger recipes.
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