
How to Build Vertical AI Businesses Fast with Ryan Carson, Builder in Residence at Sourcegraph
This New Way
Managers Should Spend Time as ICs Managing AI
Ryan and the host argue managers must practice IC work to learn communicating, planning, and giving feedback to agents.
Ryan Carson (ex-Treehouse, Intel; now Builder-in-Residence at Sourcegraph’s AMP) shares his origin story and a practical playbook for shipping software with AI agents. We cover why “tokens aren’t cheap,” how AMP made pro-level coding free via developer ads, a concrete workflow (PRD → atomic dev tasks → agent execution with self-tests), and why managers should spend time as ICs “managing AI.” We close with advice for raising AI-native kids and a perspective on this moment in tech (think integrated circuit–level shift).Timestamps
00:00 – The beginning of intelligence: how LLMs changed Ryan’s view of computing
00:23 – Apple IIe → Turbo Pascal → Computer Science: the maker bug bites
03:20 – DropSend: early SaaS, Dropbox name clash, first acquisition
04:30 – Treehouse: teaching coding without a CS degree; $20M raised, acquired in 2021
05:02 – The “bigger than a computer” moment: discovering LLMs
06:15 – Joining Intel: learning GPUs and the scale of silicon (“my adult internship”)
07:09 – Building an AI divorce assistant → joining AMP as Builder-in-Residence
09:38 – AMP vs ChatGPT/Claude/Cursor: agentic coding with contextual developer ads
11:09 – Token economics: why AI isn’t really cheap
17:27 – Frontier vs Flash models (Sonnet 4.5 vs Gemini 2.5) — how costs scale
21:31 – Private startup: vertical AI for specialized domains
22:36 – The new wave of small, vertical AI businesses
23:01 – Live demo: building a news app end-to-end with AMP
28:18 – How to plan like a pro: write the PRD before you build
30:02 – “Outsource the work, not your thinking.”
32:28 – Turning PRDs into atomic tasks (1.0, 1.1…)
35:50 – Competing in an AI world = planning well
36:28 – Managers should schedule IC time to “manage AI”
37:14 – Designing feedback loops so agents can test themselves
39:47 – “AI lied to me”: why verifiable tests matter
41:11 – Raising AI-native kids: build trust, context, and agency
43:59 – “We’re living in the integrated circuit moment of intelligence.”Tools & Technologies MentionedAMP (Sourcegraph) – Agentic coding tool/IDE copilot that plans, edits, and ships code. Now offers a high-end, ad-supported free tier; ads are contextual for developers and don’t influence code outputs.Sourcegraph (Code Search) – Parent company; enterprise code intelligence/search.ChatGPT / Claude – General-purpose LLM assistants commonly used alongside coding agents.Cursor / Windsurf – AI-first code editors that integrate LLMs for completion and refactors.Bolt / Lovable – Text-to-app builders for rapid prototyping from prompts.WhisperFlow / SuperWhisper – Voice-to-text tools for fast prompting and dictation.Anthropic Sonnet 4.5 – Frontier-grade reasoning/coding model; powerful but pricier per token.Google Gemini 2.5 Flash – Fast, lower-cost model; “good enough” for many workloads.Auth0 (example) – Authentication-as-a-service mentioned as a contextual ad use case.GPUs / TPUs – Compute for training/inference; token cost drivers behind AI pricing.PRD + Atomic Tasks Workflow – Ryan’s method: record spec → generate PRD → expand to dot-notated tasks → let the agent implement.Self-testing Scripts – Ask agents to generate runnable tests/health checks and loop until passing to reduce back-and-forth and prevent “it passed” hallucinations.Family ChatGPT Accounts – Tip for raising AI-native kids; teach sourcing, context, and trust calibration.Subscribe at thisnewway.com to get the step-by-step playbooks, tools, and workflows.


