In this chapter, Eric Siegel introduces machine learning and its applications, including targeting marketing, auditing transactions for fraud, approving credit applications, and investigating satellites. The chapter also explores the difference between predictive AI and generative AI, and discusses the role of machine learning in content surfacing on social media platforms.
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Eric Siegel, former Columbia University Professor, discusses his book The AI Playbook: Mastering the Rare Art of Machine Learning Deployment.
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