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Lessons from Bankruptcy Drive Ecom Agency Founder

Ecommerce Conversations

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Is It a Marketing Efficiency Ratio or a Triple Wayl?

Josh: mur is a marketing efficiency ratio. So if you like to see percentages, then go with mur. We've been focused on new customer mer or new customer return on atspin as akey metric for us in determining how successful we are. I appreciate you opening up, being vulnerable about the downs. And i'm lucky that you've persevered to be able to continue to tell your y and help build other businesses.

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