Sot, i love bout this is that you're suggesting that the roll was not just to sell things to your customers. But actually to enable them on their own journey of creativity and expression. And we said, once we reimagined the experience, we then re designed the store to support the experience. I think it's really a brilliant approach. You're using the physical bricks and mortar in a way that you can't replicate easily in the digal space. Your youre building community. Your teaching classes. The fact that it's sort of democratized space, right? Anybody can come into that store and take those classes.