The Age of Surveillance Capitalism, with Shoshana Zuboff and Ros Urwin
Intelligence Squared: Business
00:00
The Obama Campaign and the Rise of Behavioral Micro-Tasking
The Obama campaign was pioneering in behavioral micro-targeting. Eric Schmidt, who was at that time the CEO of Google, was a primary actor in the Obama campaign. And now in 2016, under the auspices of Cambridge Analytica and its billionaire owner with his nefarious political objectives, the same methods have just pivoted from the commercial sphere to the political sphere.
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