How I Built This with Guy Raz cover image

Advice Line with Andy Dunn of Bonobos

How I Built This with Guy Raz

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Navigating Business and Mental Health

This chapter chronicles the founder's journey in building a successful apparel brand while grappling with bipolar disorder, emphasizing the significance of mental health awareness in entrepreneurship. It explores innovative strategies for community building and marketing, particularly among men over 40, addressing loneliness and connection through initiatives like a friendship app. The discussion includes insights on branding, pricing strategies, and the evolving landscape of consumer engagement, particularly with younger audiences.

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