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S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
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How to Maximize Your Channel Growth and Revenue
I think there are brands like the forever 21s of the world. I don't know that they give a shit at their unsubscribe rate. Like, whatever middle manager is running that SMS account, it's like, we send out two texts a day, we drive X revenue. We keep it very basic. And then they'll go and they'll burn out the next channel.
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