190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
GTM Live
00:00
How to Win the Decision Maker
Some companies won't go outbound until, like, six people from the buying committee have been on the web site. And so my feeling is that you need to win the decision maker. Most likely, before they come inbound to us, they're going to get other people on board. They're going to be sharing information. So it's a completely different way of looking at it with y enabling your buyer to learn, discover and then sell, sell themselves in their own organization.
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