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Episode 52 | How to Build a Brand People Actually Love with Jessica Rose Garcia of OneSkin

Above The Fold

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Challenging Customer Feedback Metrics and Emphasizing Holistic Analysis

This chapter critically examines popular customer feedback metrics like NPS, CES, and CSAT, questioning their reliability as true indicators of customer sentiment. The discussion advocates for a comprehensive approach that integrates qualitative insights from conversations, emphasizing the need for careful data categorization to enhance understanding.

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