How OPower Uses Behavioral Science & AI to Reduce Energy Demand
Climate Rising
00:00
The Importance of Customer Action in Decarbonizing Utility Infrastructure
75% of energy consumers in the US are now served by utility with a net zero commitment on the books. But anything that happens with the consumer, like if they need electricity, it's up to them to buy green power if that's what they want to do. There was actually some recent research we conducted with the Brattle Group that showed that by 2040, utility customer action can reduce nearly two times more emissions than rebuilding energy supply infrastructure alone.
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