In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
- The future of GTM and the evolving role of the CMO
- Why sustainable growth is the only path forward
- The transformative role AI will play in B2B marketing
Timestamps
- (00:53) - - Intro to Chris Walker
- (03:49) - - Managing different perspectives on social media
- (08:21) - - The ROI of podcasts and social media engagement
- (13:44) - - Why real-time feedback loops are valuable
- (19:19) - - Shifting from "growth at all costs" to sustainable growth
- (25:09) - - Rethinking marketing measurement and ROI
- (33:04) - - Splitting marketing teams: strategy vs. pipeline creation
- (40:09) - - How AI is reshaping B2B marketing teams
- (48:14) - - Chris’s approach to creativity and focus
- (52:59) - - Predictions for the future of B2B marketing
- (54:37) - - Outro
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by Qualified.
AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.
That’s where Qualifed comes in with Piper, their AI SDR agent.
Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?
Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.
The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.
Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.
You can learn more at qualified.com/exit5
