How to Sell Anything, Even If You Hate Sales
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The Soft Sell: How I Got There
When people think about sales, what they think about is I'm in front of somebody. And so you actually were a big advocate in the soft sale, right? Yes. But it wasn't until I started speaking for money that I then had to get on the phone with people and try to convince them to hire me. "I was deeply uncomfortable selling anything," he says. 'Back then, I just undercut myself'
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