How to Steer YouTube's Algorithm to Success

The algorithm's job is to follow the audience. So if you keep doing the same thing over and over again and expecting the same results, that won't work because your audience is ahead of you. You've got to always think of new ways to like freshen yourself up for the audience. The first metric that's sort of being used to evaluate is click-through rate or people clicking on that thumbnail and the title. And then once they're clicking, how long are they watching? If one or both of those are positive, they get pushed out to more and more.