New York City FC with Milo Kowalski and Justin Au
A Change of Brand
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Revamping Identity: NYC FC's Creative Journey
This chapter explores the intricate process of refreshing the brand identity of New York City FC, led by the club's passionate creative director. It highlights the collaborative efforts undertaken with an external agency, emphasizing the importance of community engagement and emotional connection to the soccer culture in New York. The chapter also reflects on the challenges and excitement faced by the team as they aim to balance the club's legacy with innovative branding strategies in preparation for an upcoming anniversary.
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