The Unreal Economy of the Internet

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"I create and shape the news for them. Usually it's a simple hustle," he says of his job as marketing director at American Apparel. "The economics of the internet are exploited to change public perception and sell product." The book is based on an interview with him in 2012, when he was still working there.

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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

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