Out of Nothing: with Emunah Winer and Margaret Kerr-Jarrett
Front and Center
00:00
Crafting Authentic Brands
This chapter dives into the creative journey of branding and product development, specifically in designing an aesthetically pleasing yet functional bottle for a new alcoholic beverage. The speakers reflect on their evolution from a traditional agency to a brand incubator, emphasizing the importance of empathy and authenticity in their approach. Through personal anecdotes and discussions of their Midwestern roots, they explore the balance of creative independence, collaboration, and the dynamic relationship with clients in the creative industry.
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