The Inforium cover image

How to Stand Out from the Competition (Ep. 279)

The Inforium

00:00

How to Be Aware of Your Existence

The people who are the decision makers and the gatekeepers must become aware of your existence first, right? So then we move on the knowledge. Now I have to sort of get a little bit of a feeling of who you are, what you do,. What are you about? You know, that's the knowledge. Then we move on to liking. Do I like what I've learned about you enough to prefer you over anyone else or any other thing if I'm making a purchasing decision.? Does my preference become strong enough that I am now convicted to go and make a purchase? And then go through the exact same sequence, liking preference conviction, hire.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app