
Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
00:00
Gaming Is a Force for Good
i think one of the things i love most about gaming is the inclusivity of it. You know, often you'll read about someone, they check up on someone because they haven't been on line a few days. That's a wonderful thing. And actually seeing e companies engagedn become part of that. The biggest danger is that companies will come off as and browns would be unauthentic. Because the barriers are going to be higher in gaming than they were elsewhere.
Play episode from 46:36
Transcript


