How Companies Learned Everything About Us
Taylor Lorenz’s Power User
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Data Harvesting: The New Frontier
This chapter explores the evolution of data collection and targeted advertising post-Google's acquisition of DoubleClick, emphasizing how social media transformed user data into a resource for creating detailed consumer profiles. It discusses the privacy implications of aggressive data harvesting practices, particularly in the wake of the COVID pandemic, and highlights ethical concerns surrounding the monetization of personal information.
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