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Ann Handley - How To Create Ridiculously Good Content (Content Legends Virtual Series)

The Marketing Millennials

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What Are Some Copywriting Tips That You Have?

The number one rule of copywriting is just to speak directly to them and speak to their aspirational self. What will it do for your customer? Not just like what it is or what it does. AI tools are not going to replace marketers, content marketers, writers. I don't believe that they ever will. Instead the opportunity is for us to use them to help us do our job.

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