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6min chapter
191 - Heavyweight MMA Mount Rushmore & Other Questions
Jack Slack Podcast
Exploring the Popularity Challenges of Kickboxing and Muay Thai
This chapter explores the challenges in garnering interest for kickboxing and Muay Thai as spectator sports in the West, focusing on marketing strategies and fight pacing. It proposes that four-ounce Muay Thai bouts could enhance audience appeal if featured in larger MMA events, emphasizing the demand for more engaging fight formats.
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