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8min chapter
Digital Is Crowdy [The Search for Differentiation] (409)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Copyright Protection for Disney's Mickey Mouse
They discuss the legal issues surrounding copyright and the protection of Disney's characters, focusing on Mickey Mouse. They mention a recent article they read and highlight how Disney is taking strong legal actions to safeguard their intellectual property. They also mention a Steamboat Willie or Steamboat Mickey horror show that has already been produced but might face legal troubles if it resembles modern-day Mickey Mouse.
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