Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down the most recent news in SEO, AI, and content creation into smaller, digestible pieces.

Let’s get started!

Spencer first digs into Glen Allsopp’s recent report on almost 50 companies’ SEO performance, sharing some of his research for companies like NextDoor and Chegg, which are publishing massive amounts of AI-generated content and answering questions with AI, respectively, with a lot of success.

On the flip side, they share how many large content sites are also seeing a decline in traffic following the updates, just like smaller sites are experiencing.

They talk about the lessons we can draw from who’s really winning in affiliate marketing these days, the Asia-focused version of websites that are killing it, and more, but you’ll have to tune in to hear what they think.

Moving on, they talk about how Google has offered advice to those people affected by the HCU. 

What kinds of things are people doing to show Google they’re legit, and should they keep doing it? What does Danny Sullivan say? Were the penalties delivered really at page level or site level, and why do people think Google’s response to this was contradictory?

The next article they address is from Glen Gabe, featuring hundreds of websites that Wikipedia has deemed as reliable or not, and what we can take away from this information as website owners and content creators. 

What popular sites did they find on the list and what was surprising about their standing? Listen to the episode to find out!

Moving along to their Shiney Object Shenanigans, first Spencer talks about growing his Facebook page, which currently has around 60k followers. 

Is he able to achieve his goal, which is to drive traffic from the page to his website? He shares the stats, as well as a unique strategy he’s using that is starting to bear fruit, albeit just a little. He’s still in the weeds with this one, so stay tuned to hear how it evolves.

When it’s Jared’s turn, he talks about a new experiment to grow 2 TikTok channels, one in the fashion niche and the other in the travel niche. 

How did they do? How did he promote them? And what can we learn from this? And what does it have to do with the Amazon Influencer program?

Moving into the Weird Niche Site portion of the podcast, Spencer goes first with 1920s Fashion and Music, which dives into the 1920s celebrity fashion industry. 

What’s especially surprising about this site is that it got a traffic bump from the HCU and has been doing better ever since. Spencer shares the site’s very interesting and inspiring backstory. What can we learn from this?

When it’s Jared’s turn, he shares Box Cycle, a platform for buying and selling used boxes. It has a Craigslist-esque look to it, but is it ranking at all? How popular is it? And how is it performing? It’s a DR40 site with several number 1 rankings, but is this an actual niche? Listen to the full episode to find out!

This brings us to the end of another great episode full of information and inspiration. See you next Friday for more of the same!

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