Bought Tiny, Grew to $4m
Acquiring Minds
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Navigating Business Growth and Design Trends
The chapter explores the evolution of a business brand from wreaths to lifestyle products and the challenges of diversifying into home decor while competing with established brands. It delves into the importance of predicting trends accurately in a fashion-oriented business to stay ahead, emphasizing the risks of not being on trend. The discussion also touches on financial discipline in product selection and the consequences of poor inventory decisions, drawing insights from personal experiences and industry cases.
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