An Inside Look into Morgan Stanley’s Evolving Brand Strategy
Banking Transformed with Jim Marous
00:00
What's the Biggest Change in the Marketing Function?
Alice says the marketing roll has evolved from a creative, feelgood type of roll to a role that is a corps business function. There's more and more pressure to really talk about the return on investment you get in terms of the marketing that you do," she adds. "Now it's a much stronger balance of art and science a"
Transcript
Play full episode
