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#123 McKinsey Partner to Indie Freelancer - Adam Braff on writing online, the gig economy, consulting skills, consulting
The Pathless Path with Paul Millerd
What Are the Newest Ideas in Customer Experience at McKinsey?
I hesitate to take full credit for ideas that probably were invented many times over before I stumbled across them. But the main thing I did in terms of creating something persistent and lasting inside of McKinsey was I launched a customer experience survey. And what that enabled us to do was create benchmarks, create longitudinal data sets where we had lots and lots of granularity.
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