
The Fast Lane To Multiply Your Net Worth (Keynote)
Capitalism.com with Ryan Daniel Moran
00:00
Build Equity Value, Build Enterprise Value
When you start communicating in that way, you build equity value. You build enterprise value. Here's some examples. Dave Asprey sells coffee to biohackers. Alex Jones has a raving fan base. He sells supplements to conspiracy theorists. And they'll buy anything because he's marketing to a specific person. Black rifle coffee is just coffee for gun-owning Republicans. They're liberal. We shoe guns. Buy our coffee.
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