The Importance of Resilience

In Europe alone, in the top seven European rail countries, there's 570 million empty first-class seats. Once that seat travels, it's a perishable commodity and you'll never make money from it again. We're at the intersection of providing tons of value to rail companies because we're creating a new revenue stream for them. At the same time, we're just making first-class, affordable and easily accessible for everybody else in standard class when that seat's travelling empty. There's no reason why you shouldn't make it available. 100%.