The Importance of Understanding Your Brand Story

I think your brand story is super important. But a big part of that also is going into understanding what you bring to the table. I have all my clients, we start with personality tests. And when you're a cookie cutter, you don't stand out. There isn't room for you. It takes a deep dive into yourself to understand you're not going to share all of these things on your channel or in your business. You write out that brand story and then you're able to build a magnetic brand.