Mastering Persuasion with Marc Howland
Negotiate Anything
00:00
How to Get People to Buy in to a Food-Related Concept
We were looking for aligned strategic investors who invested in food-related concepts. The Calvapuri had seed funded sweet green, all birds and Warby Parker among many other successful companies. And at one point, even asked us to overnight him sandwiches to New York City. So I think that whole process started when we thought, well, it's to get into the market as efficiently as possible.
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