16min chapter

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105- Patagonia - Business Design Teardown

d.MBA

CHAPTER

Designing with Purpose: The Patagonia Approach

Exploring how Patagonia's emotional design, sustainability focus, and innovative product presentation revolutionized the fashion industry. Discussing the impact of storytelling in marketing, the intentional constraints in design philosophy for sustainability, and the unique design approach of creating removable zippers. Emphasizing the founder's balance between ethics, beliefs, and business success in driving design decisions at Patagonia.

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