YouTube is the biggest growth driver for the future proof in your like discoverability and reach. But it's not made right now for podcasts. And you're basically competing with a 10 minute video from Mr. Beast, where they spent $5 million. If taking every single thing out, the algorithm is all about retention and watch time. There's NPR and these massive podcasts who get millions of downloads on audio. They put on YouTube and they get literally 300 views. So I'm just curious how you think about that kind of like looking for it.

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