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$50k Consulting in a Nutshell [This is 🔥 for anyone who understands strategy] | Ep 240
The Game w/ Alex Hormozi
Scaling the Front End of Acquisition
The bigger the business is typically the simpler it has to be because simple is the only thing that scales. Once we know that let's say a small business owner that walks through this mouse trap, whether it could be an agency or business to be information, doesn't really matter. But if the back end, let's say, is making is $20,000 on average,. We'll just say, we'll just use that $ 20,000. Then we can get to work known with that cost of acquisition is and see if we can match that another channel. It's very rare that there's like a huge underhaul or overhaul of the entire model. So if we go from 12
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