
Top Five Marketing Challenges for 2025
The Healthtech Marketing Show
00:00
Transforming Marketing Metrics in Healthcare
This chapter explores the changing landscape of marketing impact measurement and ROI in the healthcare sector, highlighting a shift from traditional metrics to a more comprehensive tracking approach. The speakers emphasize the importance of brand awareness, cohesive marketing-sales alignment, and the integration of account-based marketing strategies. They also discuss the challenges posed by evolving buyer behaviors and budget constraints as healthcare organizations look toward 2025.
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