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Top Five Marketing Challenges for 2025

The Healthtech Marketing Show

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Transforming Marketing Metrics in Healthcare

This chapter explores the changing landscape of marketing impact measurement and ROI in the healthcare sector, highlighting a shift from traditional metrics to a more comprehensive tracking approach. The speakers emphasize the importance of brand awareness, cohesive marketing-sales alignment, and the integration of account-based marketing strategies. They also discuss the challenges posed by evolving buyer behaviors and budget constraints as healthcare organizations look toward 2025.

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