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16min chapter
Money Talks: Why Amazon should be afraid of Temu
Money Talks from The Economist
Timu's Unique Business Model and Challenges in the US Market
The chapter explores Timu's innovative business model of direct shipping from Chinese factories to the US, aiming to replicate its successful Chinese shopping model by gamifying the shopping experience with features like roulette wheels. While customers can win free items through engaging in virtual activities, the company faces significant losses per item sold in America and ethical concerns regarding forced labor in its supply chains.
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