How to Create Data as a Product

I would recommend data match in practice. It's an O'Reilly book that was written by one of my colleagues at the London. I should say together with ThoughtWorks a while back. This is where it all started. And again, I would like to enforce that message that we should take care of our data first and then we can look into fancy AI and other stuff. But so many managers who really jump in at, oh, let's, we need to enable AI capabilities in our companies. Let's invest in that but they're not willing and investing in data quality. That's so frustrating. Is that's a lot of resources that are not spent correctly. Yes, absolutely.