#25 - Marketing Engagement & Ads in The Metaverse, Responsible Usage & The Chinese Metaverse w/ Alvin Wang Graylin from HTC
Metavertising // Metaverse Marketing
00:00
HTC's Collaboration With Warner Brothers for Ready Player One
Alvin: I would love to hear a little bit about some of the collaborations that HTC has done worldwide. Steven Spielberg using HTC for Ready Player One was something I helped initiate quite a few years ago this was 2018. We also worked with McLaren under one of the leading F1 teams and we made a special edition McLaren ViPro for them. Fernando Lanzo came and you know put on the headset and and drove for the first time in our simulator, which broke the course record for that game.
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