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How to make fitness more valuable
The Active Life Podcast
Are You Fit to Help Someone in the Coma?
Gym owners and coaches should ask themselves for whom is it possible to help. When does it become likely that someone's going to get what they need from you? There's got to be a range, right? People who you might be able to help, who you've helped before. And then people who like when they show up like this, you can help them every single time. Here's another thing that I believe the fitness industry could do: Give away education, not information.
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