LinkedIn represents an untapped goldmine for nonprofit leaders seeking to grow recurring giving, with 80% of its billion-plus members wanting to give back.
People are watching your content even when they don't engage, building relationships that can turn into donations, speaking opportunities, and partnerships when the time is right.
• Block 2-3 hours weekly to write and schedule LinkedIn content for consistency
• Think of posts as mini-newsletters that inspire conversation, consideration, or conversion
• Study nonprofit leaders like Tarika Barrett (Girls Who Code) and Courtney Johnson (Culinary Care) for effective examples
• Create a "three by three" content strategy with three pillars and three weekly posts
• Keep a running list of post ideas in your notes app to capture inspiration anytime
• Update your profile with a clear banner, accurate headline, and featured monthly giving page
• Remember that authentic storytelling resonates more than perfect marketing
Leave a review on Apple or Spotify if you enjoy this short-form tactical episode style, and stay tuned for upcoming episodes on event activations, PR opportunities, and email marketing strategies for year-end giving.
Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
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