AdExchanger cover image

Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First

AdExchanger

00:00

Bliss Point Makes Marketing Value Visible

Abby Klassen describes Bliss Point’s unified measurement system, combining clean data, incrementality, marketing mix modeling, online, in-store, and brand equity.

Play episode from 15:14
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app