Proof3 Is The Evolution of Group Fitness w/ Jim Crowell
WTF Gym Talk
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Redefining Fitness for the Modern Age
This chapter delves into the changing landscape of fitness programs targeting individuals aged 35 to 65, focusing on functional strength and cardiovascular health over competitive sports. It discusses the importance of creating an inviting gym environment that fosters community and reflects the evolving needs of its members. Additionally, it examines the financial aspects of launching a new group fitness concept, detailing space management, membership dynamics, and a pricing model that emphasizes value through assessment.
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