2min chapter

Channels with Peter Kafka cover image

Land of the Giants: Why Instagram Broke Its Square

Channels with Peter Kafka

CHAPTER

Facebook and Instagram - What Are Your Most Urgent Needs?

Instagram had only 13 people handling 30 million users. They were drowning. So fasebook started funnelling personnel over to instagram, which meant the two cultures could sometimes clash. Friar writes about an example in her book, some facebook engineers wondered why insa gram didn't add a feature that would unlock crazy growth.

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