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NEW! BJ Fogg on Tiny Habits for Behavior Change

The One You Feed

CHAPTER

The Ability to Form Habits

This chapter explores how the formation of new habits is impacted by five key factors: time, money, mental effort, physical effort, and alignment with existing routines. It emphasizes the interplay between motivation and ability, presenting strategies for simplifying actions to facilitate behavior change while also highlighting the significance of celebrating small successes throughout the process. The speakers provide practical advice on navigating challenges in habit formation, underscoring the importance of understanding ability to effectively support oneself and others.

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