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Chipotle: Exploiting the Physiological Level of the Hierarchy of Needs
O'Neill: Chipotle appeals more towards the upper income consumer. O'Neill: If the economy gets worse and it's probably going to, you know, bring those tiers down to any concern about that. The company could get a lot more profitable over time; earnings growth for 2022 is estimated at 29%; both of those estimates are up from the last estimate. And we bought this on the IPO back in 2006 when it came public at 22 bucks a shit.